Case Study: Driving Revenue and Occupancy through Nominations
Case Study: Driving Occupancy and Securing Revenue through Nominations Agreements
Client: Union Property Services
Property: Citiview Paddington – University of London (managed by Homes for Students)
Scope: Nominations Agreements, Partnership Development, Occupancy Strategy
Project Overview
RESI Consultancy was engaged by Union Property Services to optimize occupancy and establish stable revenue streams for Cityview Paddington, a refurbished residence for University of London students. With a strategic focus on securing guaranteed income, Rhys Consultancy set out to establish nominations agreements with key educational partners in the area.
Approach
Through our ARM Oversight Service, we led outreach initiatives targeting relevant universities, language schools, and private partners. Initial discussions were held to align occupancy needs and potential student demand with the capacity and unique offerings of Cityview Paddington. Key elements of our approach included:
Strategic Partner Outreach: Targeting institutions that could benefit from dedicated accommodation options to enhance their student experience.
Comprehensive Contracting Support: Rhys Consultancy managed the full contracting process, ensuring terms met all parties’ needs.
Negotiation & Relationship Management: Continuous engagement with partner organizations to build trust and secure long-term arrangements.
Results
Our targeted efforts successfully secured a 150-bed nominations agreement with two prominent partners, guaranteeing substantial occupancy and income for Cityview Paddington. Key outcomes included:
Guaranteed Revenue: Secured income of £3 million+ through multi-year agreements, strengthening the property’s financial stability.
Occupancy Assurance: Achieved high occupancy rates by ensuring a steady inflow of students from partner institutions.
Conclusion
This project highlights RESI Consultancy’s expertise in achieving financial predictability and occupancy stability for PBSA and co-living properties. By fostering strategic relationships and delivering comprehensive contract support, we enabled Union Property Services to meet their investment and occupancy goals with confidence.
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